Lifestyle photo & video for ecommerce, social and paid media
The ask
Camping World needed a steady supply of fresh content for product pages, socials and ads. They wanted images that show real people actually using the gear outdoors, not plain product shots on white. The content needed it to work across every channel.
Our approach
We planned the shoot around how each asset would be used. Before shooting we built a shot list that covered product hero images, lifestyle scenes and short-form video, all in one production. We handled creative direction, casting, locations, styling and the shoot itself, so Camping World’s team only had to approve and receive.
On set, we captured a series of hero products in real settings: tailgating, game day and at a family picnic. Every setup was shot in vertical and horizontal so it worked for web, social and paid without reshoots.
What we delivered
Gallery of edited lifestyle photos
Short-form videos / reels
All content cropped and sized for ecommerce, social and paid ads
The result
Camping World walked away with a ready-to-use content library for the season. One production covered their product pages, social calendar and ad creative.
Services: Creative Direction · Project Management · Photography · Video · Styling · Editing
