Dial Soap with 29NWS

We worked with McKinney Agency on behalf of Henkel to create lifestyle photography for some of their best-known brands — Dial®, Snuggle®, all®, and Persil®.

Brooklen Wilkes

For Dial, the focus was on connecting with a younger female audience. We shot at our Lexington studio using professional talent from Nashville, building out six unique set designs in a single day. Amy handled styling and art direction, while creative director Andy Cantu led the overall vision.

Tasia Nicole

The biggest challenge? Time and budget. We had to move fast, but that’s exactly where our studio shines. By staying nimble and efficient, we delivered a full set of clean, natural-light images that felt fresh, approachable, and on-brand for Dial.

Tasia Nicole

This shoot is a solid example of what 29NWS does best: partnering with agencies, working within the brief, and producing lifestyle content that’s marketing-ready for print, digital, social, and paid ads.

BEHIND THE SCENES

This shoot is a solid example of what 29NWS does best: partnering with agencies, working within the brief, and producing lifestyle content that’s marketing-ready for print, digital, social, and paid ads.

Project Credits
Talent: Brooklen Wilkes, @brooklen // Tasia Nicole, @tasianixole
Agency: McKinney —  https://mckinney.com/ 
CD: Andy Cantu, sketches & concept 
HMUA: Margeaux, @margeauxagogo

Project Location: 29NWS, Daylight Studio